Writing the Story of Your Business and Why It’s Essential to Your Online Presence

Branding is a vital component of today’s marketing. Factors such as advertising, social media, and offline events all contribute to a business’s brand experience. But without the element of storytelling, your branding efforts can fall flat. Infusing storytelling into your brand is one of the most powerful ways to distinguish your business from its competitors,…

The Hashtag in Social Media

HISTORY: For decades the hashtag symbol was more commonly referred to as the pound sign. Some of us may remember using the symbol to play tic-tac-toe during long car trips, or while waiting for our food to arrive in a restaurant. In recent years, this seemingly ordinary symbol evolved into a greater significance in a…