Grow Your Law Firm’s Reach by Creating an Omni-Channel Experience

Achieving visibility for your law firm is essential to its long-term success both online and offline. Today’s law firms have a seemingly endless number of options for marketing their services. 

 Marketing channels such as websites, email, social media, live-streaming, and wearable technology have made it difficult for some law firms to determine which options…

How Law Firms Are Using Instagram to Grow Their Client Base

Law firms typically use Facebook, Twitter, and LinkedIn to grow their networks and improve their lead generation efforts. But many overlook Instagram as a way to support their business goals. Instagram and other image-based platforms are often considered unimportant or irrelevant to the legal industry. Many assume that these platforms are only popular with young…

How Law Firms Use Content Re-Marketing to Improve Their Online Marketing Results

Maintaining the success of your content marketing isn’t always easy. Changing user behaviors and needs requires the ways to provide value to current and prospective clients. Law firms are using content re-marketing as a way to increase their lead generation and online conversions. It gives you an opportunity to re-market to your site visitors and…

How Identity-Based Pay-Per-Click Marketing Can Transform Your Law Firm’s Marketing Campaigns


Targeted marketing has revolutionized the ways in which law firms reach their prospective clients. Social media platforms, search engines, directories, and other services are able to define users based on a wide range of factors. 

 Google AdWords now offers customer match targeting capabilities that allow your law firm to reach users based on their…