Improve Your Content’s Performance Next Year Using Clear Calls to Action

Getting your audience to take action is at the heart of all marketing communications. But this doesn’t happen unless clear calls to action are included in your content. Calls to action (CTA) help law firms achieve consistent conversions and increased revenue. They request users to take actions that include clicking through to a landing page,…

Marketing That Builds Relationships (Not Just Sales) in 2017

Marketing has seen a number of shifts in recent years. It’s no longer enough to simply provide legal services that meet your clients’ needs. Today’s law firms must nurture the ongoing relationships that support their business goals and create greater visibility for their brands. Knowing how to develop a marketing strategy that builds these relationships…

Creating Educational and Practical Content for Your Audience in 2017

Content marketing is the most effective way to grow your audience, establish industry credibility, and generate new clients for your law firm. As you move into 2017, it’s a good idea to reconsider your content marketing strategy. Balancing educational content with information that’s practical provides the greatest return on your marketing investment. Educational Content Marketing…

Why You Must Do a Competitive Analysis Before Creating Your 2017 Marketing Strategy

Your 2017 marketing strategy will help you achieve new goals and reach a higher level of success. But this assumes that you’ll be taking the necessary steps in creating and implementing that strategy. 

 A competitive analysis is a critical part of this process. It’s also one that many law firms overlook. It provides your…