Why a Competitive Analysis is Essential to Marketing Your Law Firm

Law firms that market their legal services must consider a wide range of strategies in order to gain visibility, generate website traffic, and convert prospects into paying clients. The competitive analysis is a fundamental step in learning about the marketplace and developing effective marketing solutions that produce lasting results. By analyzing your competitors, you gain…

How Existing Marketing Content Shapes Your New Marketing Strategy

Creating content that compels your audience to purchase your legal services is an ongoing endeavor. Content gives your audience the information that solves their legal needs, positions your firm as an industry leader, and improves search rankings. New marketing strategies require new messages in the form of advertisements, articles, social media activity, and other forms…