Blogging is one of the most powerful ways to generate website traffic, build credibility within the legal industry, and increase revenue for your law firm.
Understanding the strategies that boost your blog’s SEO results positions you ahead of your competitors and ensures that your content is placed in front of your target audience.
1. Start With the Research
Successful SEO strategies are built upon the research process. Research allows you to identify the most effective keywords for your law firm’s website and blog.
Although you may already have identified some keywords based on your own expertise and existing content, there are tools available to uncover related keywords that give your SEO results an added boost.
Google’s Adwords Keyword Tool is a free resource that can help you complete the keyword research process. You can also see what keywords are being used by your industry competitors to better understand what keywords will provide the best results.
2. Know the Right Way to Use Keywords
Once you’ve identified the keywords for your blog, you’ll need to implement them strategically throughout your site. This helps search engines index your pages and include them in their results pages.
The most important places to include your keywords include the blog’s title, subheadings, and first sentence. In addition, the title tags and meta descriptions of your blog page should include your keywords.
You should strive to target 1 or 2 keywords with each blog post while utilizing long-tail keywords. These keywords are more targeted and place your content in front of the audience who’ll be more likely to need your services.
3. Make the Most of Your Links
Your site’s link profile is another way to improve your SEO results. Using links to drive traffic to other resources is a great way to generate inbound links in return. High-quality links that direct others to your site are a significant factor in your blog’s optimization.
Your inbound link will take time to develop as you grow your online network. But you can also use internal links to improve your SEO.
By linking your content to other posts that you’ve published, you provide more value to your audience while establishing your credibility as an industry leader.
4. Use a Responsive Design
A responsive website design allows your content to be viewed on a wide range of devices. This creates a consistent user experience while preventing unwanted performance issues that increase bounce rates.
Online users are more likely to return to your blog when its information is easily accessible from different devices. In addition, responsive web designs let you have one URL to which inbound links can direct users regardless of the devices they’re using.
5. Make Your Content More Visible
Your blog must generate new traffic over time in order to improve search engine rankings. You can use social media and other channels to drive traffic to your blog posts and improve its SEO.
Also, readers should be able to subscribe to your future content through an RSS subscription. Providing this option on all of your blog posts increases your visibility and improves your optimization results.
Your legal blog becomes an SEO machine when you use the right tools and strategies.
Starting with a comprehensive research process gives you the information you need to optimize your blog.
Strategic placement of keywords and creating a strong link profile ensures that search engines understand your content and that the right users are led to your site’s pages.
Let us know what kind of SEO results you are (or aren’t) getting with your existing blog in the comments below. If you’re struggling to generate more traffic to your blog, we can provide you with the information you need to transform it into a consistent source of new clients for your law practice.
