Following Up With Prospects and New Connections After a Speaking Engagement

Speaking engagements showcase your expertise and connect you with prospective clients and industry leaders. But if you don’t know how to follow-up with the connections you make, your efforts will fail to contribute to the success of your law firm. Following up with participants after a speaking engagement is a critical step in growing your…

Bus and Bench Ads May Be Too Outdated for Your Law Firm’s Marketing…Here’s What to Do Instead

Traditional marketing strategies can provide a number of benefits to many businesses. Law firms have commonly used advertisements on buses, bus stops, and benches as a way to generate more visibility for their practices. But do these methods still work? Bus and bench ads may position your brand in front of a larger audience, but…

Creating Consistency in Your Digital Marketing

Prospective clients have many ways to engage with today’s law firms. This provides you with a large number of opportunities to build relationships, demonstrate your expertise, and grow your client base. Along with the various online platforms that today’s law firms use to increase visibility, consumers use desktops, laptops, tablets, smartphones, and other devices to…

How to Brand Your Law Firm Through Digital Marketing

Branding your law firm distinguishes it from competitors, generates greater visibility, and makes it easy for prospective clients to remember you when they need your services. Building your law firm’s brand requires a strategy that emphasizes a consistent experience across all of your marketing channels. Through the use of content, social media, and other digital…