Benchmarking Your Legal Marketing for Improving Performance

Benchmarking Your Legal Marketing for Improving Performance

Today’s marketers have to navigate an evolving marketplace, new tools and strategies, and the changing behaviors of online users. But this makes it difficult to achieve consistent results when selling your legal services. Benchmarking helps your law firm measure its results over time alongside those of your competitors and other factors in your industry. Understanding…

Essentials of B2C Marketing for Your Law Firm

The marketing landscape continues to evolve, creating even bigger challenges for law firms looking to grow their client base and achieve greater brand visibility. Reaching and engaging with prospective clients is the first step in the business-to-client (B2C) marketing process. But there are distinct differences between B2C and B2B (business-to-business) marketing that law firms must…

Following Up With Prospects and New Connections After a Speaking Engagement

Speaking engagements showcase your expertise and connect you with prospective clients and industry leaders. But if you don’t know how to follow-up with the connections you make, your efforts will fail to contribute to the success of your law firm. Following up with participants after a speaking engagement is a critical step in growing your…

Turn Conference Connections into Lasting Opportunities

Conferences give law firms the chance to connect with a wide range of industry leaders. There are events held each year that attract attorneys seeking to build their practices and connect with other legal professionals. But turning conference connections into lasting opportunities for your practice isn’t always easy. Planning ahead, seeking out the connections you…

Bus and Bench Ads May Be Too Outdated for Your Law Firm’s Marketing…Here’s What to Do Instead

Traditional marketing strategies can provide a number of benefits to many businesses. Law firms have commonly used advertisements on buses, bus stops, and benches as a way to generate more visibility for their practices. But do these methods still work? Bus and bench ads may position your brand in front of a larger audience, but…

What a Vertical Market is and Why it Matters to Your Law Firm

Vertical and horizontal markets are concepts that many law firms aren’t familiar with. In fact, few marketing experts discuss these important factors when talking about how to sell legal services. But understanding vertical markets can help you achieve better results in your law firm’s marketing strategies. The following will explain what a vertical market is…

Should You Send Your Newsletter by Print or Email?…Here’s What You Need to Know

Your business newsletter can be one of the best tools in your marketing toolbox. Newsletters serve many functions including lead generation, client education, and the promotion of your legal services. Newsletters can set your law firm apart from its competitors and position you as an industry leader. But how should you deliver your newsletter to…

Why a “Phased” Marketing Approach Might be the Right Strategy for Your Law Firm

Creating an effective marketing strategy is one of the biggest hurdles that law firms and other businesses face. It requires the consideration of your target audience, legal services, distribution platforms, and other elements. This can be overwhelming to law firms that lack all of the resources needed to implement a marketing strategy that meets all…