Why a Competitive Analysis is Essential to Marketing Your Law Firm

Law firms that market their legal services must consider a wide range of strategies in order to gain visibility, generate website traffic, and convert prospects into paying clients. The competitive analysis is a fundamental step in learning about the marketplace and developing effective marketing solutions that produce lasting results. By analyzing your competitors, you gain…

How Existing Marketing Content Shapes Your New Marketing Strategy

Creating content that compels your audience to purchase your legal services is an ongoing endeavor. Content gives your audience the information that solves their legal needs, positions your firm as an industry leader, and improves search rankings. New marketing strategies require new messages in the form of advertisements, articles, social media activity, and other forms…

Why Different Law Practices Require Different Marketing Strategies

In today’s marketplace, law firms and other businesses must identify target markets, establish key performance indicators, and implement strategies that lead to lasting results. But not all law firms are created equally. They specialize in different practice areas that require unique ways to reach their prospective clients and grow within their industries. Knowing why different…

Improve Your Content’s Performance Next Year Using Clear Calls to Action

Getting your audience to take action is at the heart of all marketing communications. But this doesn’t happen unless clear calls to action are included in your content. Calls to action (CTA) help law firms achieve consistent conversions and increased revenue. They request users to take actions that include clicking through to a landing page,…

Marketing That Builds Relationships (Not Just Sales) in 2017

Marketing has seen a number of shifts in recent years. It’s no longer enough to simply provide legal services that meet your clients’ needs. Today’s law firms must nurture the ongoing relationships that support their business goals and create greater visibility for their brands. Knowing how to develop a marketing strategy that builds these relationships…

Creating Educational and Practical Content for Your Audience in 2017

Content marketing is the most effective way to grow your audience, establish industry credibility, and generate new clients for your law firm. As you move into 2017, it’s a good idea to reconsider your content marketing strategy. Balancing educational content with information that’s practical provides the greatest return on your marketing investment. Educational Content Marketing…

Why You Must Do a Competitive Analysis Before Creating Your 2017 Marketing Strategy

Your 2017 marketing strategy will help you achieve new goals and reach a higher level of success. But this assumes that you’ll be taking the necessary steps in creating and implementing that strategy. 

 A competitive analysis is a critical part of this process. It’s also one that many law firms overlook. It provides your…

How to Align Your Marketing Strategy With Your Business Strategy for Next Year

Growing your law firm requires strategies for all aspects of your business. But for many law firms, their marketing and business strategies aren’t always aligned. This leads to issues that impact their long-term results. Successful businesses understand the need for an integrated marketing strategy that reflects their needs and goals. A well-developed business strategy will…

How to Brand Your Law Firm Through Digital Marketing

Branding your law firm distinguishes it from competitors, generates greater visibility, and makes it easy for prospective clients to remember you when they need your services. Building your law firm’s brand requires a strategy that emphasizes a consistent experience across all of your marketing channels. Through the use of content, social media, and other digital…