Benchmarking Your Legal Marketing for Improving Performance

Benchmarking Your Legal Marketing for Improving Performance

Today’s marketers have to navigate an evolving marketplace, new tools and strategies, and the changing behaviors of online users. But this makes it difficult to achieve consistent results when selling your legal services. Benchmarking helps your law firm measure its results over time alongside those of your competitors and other factors in your industry. Understanding…

Essentials of B2C Marketing for Your Law Firm

The marketing landscape continues to evolve, creating even bigger challenges for law firms looking to grow their client base and achieve greater brand visibility. Reaching and engaging with prospective clients is the first step in the business-to-client (B2C) marketing process. But there are distinct differences between B2C and B2B (business-to-business) marketing that law firms must…

Following Up With Prospects and New Connections After a Speaking Engagement

Speaking engagements showcase your expertise and connect you with prospective clients and industry leaders. But if you don’t know how to follow-up with the connections you make, your efforts will fail to contribute to the success of your law firm. Following up with participants after a speaking engagement is a critical step in growing your…

Turn Conference Connections into Lasting Opportunities

Conferences give law firms the chance to connect with a wide range of industry leaders. There are events held each year that attract attorneys seeking to build their practices and connect with other legal professionals. But turning conference connections into lasting opportunities for your practice isn’t always easy. Planning ahead, seeking out the connections you…