Bus and Bench Ads May Be Too Outdated for Your Law Firm’s Marketing…Here’s What to Do Instead

Traditional marketing strategies can provide a number of benefits to many businesses. Law firms have commonly used advertisements on buses, bus stops, and benches as a way to generate more visibility for their practices. But do these methods still work? Bus and bench ads may position your brand in front of a larger audience, but…

What a Vertical Market is and Why it Matters to Your Law Firm

Vertical and horizontal markets are concepts that many law firms aren’t familiar with. In fact, few marketing experts discuss these important factors when talking about how to sell legal services. But understanding vertical markets can help you achieve better results in your law firm’s marketing strategies. The following will explain what a vertical market is…

Should You Send Your Newsletter by Print or Email?…Here’s What You Need to Know

Your business newsletter can be one of the best tools in your marketing toolbox. Newsletters serve many functions including lead generation, client education, and the promotion of your legal services. Newsletters can set your law firm apart from its competitors and position you as an industry leader. But how should you deliver your newsletter to…

Why a “Phased” Marketing Approach Might be the Right Strategy for Your Law Firm

Creating an effective marketing strategy is one of the biggest hurdles that law firms and other businesses face. It requires the consideration of your target audience, legal services, distribution platforms, and other elements. This can be overwhelming to law firms that lack all of the resources needed to implement a marketing strategy that meets all…