Essentials of B2C Marketing for Your Law Firm

The marketing landscape continues to evolve, creating even bigger challenges for law firms looking to grow their client base and achieve greater brand visibility. Reaching and engaging with prospective clients is the first step in the business-to-client (B2C) marketing process. But there are distinct differences between B2C and B2B (business-to-business) marketing that law firms must…

Why You Must Do a Competitive Analysis Before Creating Your 2017 Marketing Strategy

Your 2017 marketing strategy will help you achieve new goals and reach a higher level of success. But this assumes that you’ll be taking the necessary steps in creating and implementing that strategy. 

 A competitive analysis is a critical part of this process. It’s also one that many law firms overlook. It provides your…

Creating Consistency in Your Digital Marketing

Prospective clients have many ways to engage with today’s law firms. This provides you with a large number of opportunities to build relationships, demonstrate your expertise, and grow your client base. Along with the various online platforms that today’s law firms use to increase visibility, consumers use desktops, laptops, tablets, smartphones, and other devices to…