Hiring an outside marketing professional is a decision that all growing law firms must face. There are many benefits that an outside expert can provide your organization.
But there are some considerations that you should make in order to get the most out of your investment. Hiring a skilled marketer optimizes your use of financial resources and makes your organization more efficient. Understanding these and other benefits will help you decide if now is the right time to hire an outside digital marketing professional
Overcoming the Marketing Problems of Today
Law firms face many challenges in today’s marketplace. Some have limited budgets and staff to meet the needs of their clients. They may lack the ability to stay current with the marketing skills that provide the greatest results. If law firms don’t understand what’s required to market their legal services, they can wind up spending far more than they should while achieving minimal results at best. The partners, managers, and employees of today’s law firms must understand what’s needed to grow their practices. They must acquire the individuals and teams that can provide the results they’re looking for in order to succeed in their industries. The following are 3 reasons to hire an outside digital marketing professional:
1. Get More Bang for Your Marketing Buck
The costs of running a law practice can be high for firms of all sizes. Financial resources get tied up in systems management, employees, and other overhead costs. Hiring an outside marketing professional is an alternative to hiring a full-time in-house digital marketer.
Consider the costs associated with employee benefits and training. An outside digital marketer provides the skills and expertise you need without the extra cost. You’ll leverage new strategies and tools immediately and with faster results.
2. Scale Your Law Practice
Some law firms make the mistake of cutting marketing costs when their growth or revenue is limited. But investing in a marketing expert helps struggling practices scale their organizations and increase their revenues more efficiently. By reducing your marketing budget, you run the risk of losing employees or clients if you’re unable to meet the needs of both.
An outside marketing professional creates the revenue needed to provide greater service to clients and the benefits that long-term employees need. This makes scaling your law firm easier and allows you to manage its growth over time.
3. Outside Marketing Professionals Sell Results
It’s difficult to be a successful marketing professional if you don’t provide measurable results. So hiring an outside marketer can be a reliable way to achieve the results you need in as little time as possible. You can inquire about a potential candidate’s results with other clients, and they should be able to provide data reports to support the claims they make.
Most marketers and agencies have extensive data sets that can help you determine if they’re the right choice for your law firm. They have extensive networks that allow them to stay current on the latest strategies and tools that other businesses are using in a wide range of industries. Hiring an outside digital marketing professional provides a number of benefits. It’s a cost-effective solution for law firms that have limited resources but need to scale quickly in order to meet their objectives. If you’re considering hiring an outside marketing professional, let us know what questions or concerns you might have in the comments below.
By taking a closer look at your law firm’s needs, you’ll have a better understanding of the role that an outside expert can play in your online success.