We live in a mobile world, and the power to connect and engage with your law firm fits in the palm of your hand. As more online users access information through their mobile devices, law firms and other businesses must adapt.
But a mobile-friendly website does more than resize your content and layout according to the devices being used. It considers the unique needs of users who are on their smartphones relative to the needs of desktop users.
Optimizing the User Experience
Law firms must have comprehensive websites that meet their business objectives while offering greater value to their clients. Mobile-friendly websites provide the flexibility users need to engage with your practice from anywhere.
As a result, your law firm must optimize the experience users have across every channel in order to get the greatest return on your marketing investment. This can only result from having an understanding of the online needs and behaviors of your clients.
Your site’s users are searching for information. Identifying that information ensures that you provide the best experience and satisfy the most important needs of your audience.
A mobile-friendly design reduces the friction that can occur when users must sort through your site’s pages to find the information they need.
Boosting Your Mobile Rankings
Mobile-friendly websites are viewed favorably by Google and other search engines. When users perform a search from a mobile device, those sites that have responsive and mobile-friendly designs are ranked higher than others.
Search engines display results in different ways depending on the device being used. This makes your mobile-friendly website a critical component of your SEO efforts.
In order to get the best SEO results from your mobile-friendly website, you need to prioritize the content on your pages according to the unique needs of mobile users.
You have to adapt your use of images, media, and other large files that can increase the time it takes for your site to load on mobile devices.
Any disruption to the user experience of your site can increase the number of people who return to the search engine results page.
Using and analyzing analytics helps your law firm understand the user’s behavior. This makes it easy to determine what content is most important to those who engage with your site through their smartphones, tablets, and desktops.
Customizing Your Content to Mobile
Site visitors who are on their mobile devices have unique needs and interests. They typically aren’t looking to read long-form content. They’re often in need of quick information related to your legal services. These include the following:
- Contact information
- Address and directions
- Parking information
- Links to social media pages
Your blog articles and long-form landing pages are best suited for users who visit your site using their tablets or desktops. These are also ideal for viewing media such as videos and webinars.
Your ability to customize your content for a variety of devices depends on the understanding you have of these unique characteristics.
The more specific your content’s layout is to the device being used, the more likely you are to meet your business objectives.
Today’s law firms cannot overlook the importance of a mobile-friendly website in their digital marketing strategies. Mobile users will soon outnumber those on desktops, which emphasizes the need to keep your site updated over time.
Let us know what results you’ve achieved by making your law firm’s website responsive to mobile users. If you need help making the necessary changes to your site, you can list your biggest challenges in the comments below.
We’ll provide some simple steps you can take to begin making your website more effective in an increasingly mobile world.