Digital marketing trends create opportunities for law firms to reach their target audiences quickly and create a higher level of engagement.
Law firms that use these digital marketing trends have a leading edge over competitors while developing more effective strategies for selling their legal services. Your law firm can implement these strategies to reach a wider audience and generate new clients.
The following are the most vital marketing trends that law firms are using to get better results for their practices.
1. Nailing Your Content Niche
Online users are inundated with advertising messages from today’s businesses. Law firms have to invest more money, time, and other valuable resources to create content that resonates with target audiences.
These factors make it difficult for law firms to compete using content that’s too broad or only addresses general legal topics. So your law firm needs to focus its content marketing efforts on a very specific niche.
Nailing your niche gives your law firm a higher level of engagement and response to your content marketing.
2. Mobile Advertising
Responsive web design optimizes your site’s content across all devices. But optimization doesn’t stop there. Your entire marketing strategy must reach prospective clients on desktop, smartphone, tablet, and wearable devices.
Advertisements must consider the ways in which users engage with your law firm. This makes mobile advertising an essential component of sharing the value of your legal services.
Make sure that advertisements are customized to the device, platform, and behaviors of users. This enhances their effectiveness and prevents issues that decrease your click-through and conversion rates.
3. Live Streaming
Live streaming technology has made its way to Facebook and Twitter, creating new opportunities for law firms to provide information related to their services.
Law firms can use live streaming in a number of ways. Answering questions from viewers positions your law firm as an industry thought leader and displays your skills and expertise.
You can provide a behind-the-scenes look at your law firm. This humanizes your brand and can be used to highlight key members of your team.
Announcements and industry news can be covered through live video streaming. Your current and future clients can get the information they need to address their legal issues.
4. Messaging Apps
Messaging apps like Snapchat, Whatsapp, and Facebook Messenger help users connect with friends, family, and businesses.
Advertising in private messaging apps can be difficult. Snapchat has integrated advertising through its Story feature, but other messaging apps have yet to replicate this strategy.
Instead, law firms must use messaging apps as a way for their target audiences to connect with them. Private messages help establish the relationships that are essential in today’s marketing.
Facebook allows businesses to generate Messenger links that can be shared with their audiences. This link can be included in advertising messages or social media posts so that users can ask questions in a private setting.
Messaging apps help law firms interact with prospective clients while making their brands more accessible and responsive.
These digital marketing trends are increasing the reach and online growth of today’s law firms. Staying current with marketing trends keeps your law firm one step ahead of its competitors and ensures that your target audience connects with your brand.
Let us know how you’ve used these strategies in your own marketing. If you have questions about how to put these and other tools in place, let us know in the comments below.
We’ll provide you with the resources you need to enhance your law firm’s’ marketing campaigns and achieve measurable and consistent results.
