Creating the Right Blogging Strategy for Your Legal Services

Law firms are beginning to appreciate the many benefits of blogging. It supports their business goals, enhances their authority and visibility, and provides greater value to current and prospective clients. Blogging helps law firms connect with their audiences, generate new leads, and maintain the relationships they develop with their readers. But you need to have…

Benchmarking Your Legal Marketing for Improving Performance

Benchmarking Your Legal Marketing for Improving Performance

Today’s marketers have to navigate an evolving marketplace, new tools and strategies, and the changing behaviors of online users. But this makes it difficult to achieve consistent results when selling your legal services. Benchmarking helps your law firm measure its results over time alongside those of your competitors and other factors in your industry. Understanding…

Turn Conference Connections into Lasting Opportunities

Conferences give law firms the chance to connect with a wide range of industry leaders. There are events held each year that attract attorneys seeking to build their practices and connect with other legal professionals. But turning conference connections into lasting opportunities for your practice isn’t always easy. Planning ahead, seeking out the connections you…