Benchmarking Your Legal Marketing for Improving Performance

Benchmarking Your Legal Marketing for Improving Performance

Today’s marketers have to navigate an evolving marketplace, new tools and strategies, and the changing behaviors of online users. But this makes it difficult to achieve consistent results when selling your legal services. Benchmarking helps your law firm measure its results over time alongside those of your competitors and other factors in your industry. Understanding…

Turn Conference Connections into Lasting Opportunities

Conferences give law firms the chance to connect with a wide range of industry leaders. There are events held each year that attract attorneys seeking to build their practices and connect with other legal professionals. But turning conference connections into lasting opportunities for your practice isn’t always easy. Planning ahead, seeking out the connections you…